So, malaudigital.com launched today. It’s a WordPress design agency serving small businesses in the San Gabriel Valley, Los Angeles County.
I’ve been building in the digital space for about twenty years. My first website went up in 2006. By 2008 I was taking on client work in Bali, and within a few years I had co-founded a digital marketing agency in Indonesia serving Chevrolet, Panasonic, Google, and Citilink. That work taught me what delivery at scale looks like — real deadlines, enterprise clients, no room for vague promises.
I moved to the US in 2018 and made a deliberate choice to find work inside the industry. I started over from scratch, which as an immigrant meant starting further back than scratch. My first job in San Francisco was washing dishes at Adobe’s office cafeteria.
The skills I had weren’t the problem. Figuring out how to be legible to an American job market was.
Eventually I made it into tech. I worked in Trust & Safety at YouTube, then took a role doing AI red teaming at Meta, where I still work today.
I’m not building this business because I’m done with tech. I’m building it because anyone paying attention to this industry knows that complacency is not an option. Nearly 245,000 tech workers lost their jobs in 2025. This year is running at roughly 700 more per day. Even software engineers aren’t safe anymore. The floor in this industry has a way of disappearing without much warning, and I’ve watched it happen to people around me more than once.
So this is not a pivot. It’s a parallel move. Something I’m building now, while I still have runway, rather than scrambling to build after the fact.
I moved from the San Francisco Bay Area to Baldwin Park in Los Angeles County in late 2024, and it took a few months before I started seeing what was around me. The San Gabriel Valley has a high concentration of immigrant-owned small businesses. Tax preparers, insurance agents, notaries, bookkeepers, small law offices. Family operations that have been running for years on word of mouth and community reputation. Many of them have a Google Maps listing and a Yelp page and nothing else. No real website, or one that was last updated around 2014. The businesses are legitimate. The digital presence just never caught up.
That’s the gap malaudigital.com is designed to fill. WordPress builds as the entry point, with hosting, maintenance, SEO, and content as the ongoing relationship. I’m not interested in one-off projects. Every client I bring on is a potential multi-year retainer.
The part that makes this viable as a solo operation is AI. Working closely with Claude Code has genuinely changed what one person can produce. Research, content, workflow planning, site audits, outreach — work that used to require hiring people or waiting months on process now moves in days. NotebookLM handles research and source synthesis. Pressable handles WordPress hosting in a way that’s managed, fast, and built specifically for WordPress — which matters when you’re managing client sites and can’t afford infrastructure headaches. Google Workspace covers everything else: email, calendar, document signing, client meetings. The judgment and the client relationships are still mine. Everything else has a tool for it.
I’m also building something called lowrobb OS — a personal operating system that maps how every workstream connects, what runs automatically, and what needs my attention. Claude is the brain of it. n8n will handle the always-on automation layer once it’s fully built out. The goal is a business that runs at a consistent level without me touching every task.
That’s still ahead. For now, the foundation is in place.