by Peter Spellman, Director, Music Business Solutions
If the ’80s was a decade characterized by big corporations, slick packaging, and Phil Collins’ shining forehead, the ’90s seem to be experiencing a resurgence in the grass-roots, do-it-yourself ethics that empower the little man and woman to get out and put their creative thumb prints on the world. The music industry is hardly immune to this climate, and as a result, small labels have been springing up like lemonade stands in a suburban heat wave. Some are started by artist managers who want to organize the talent around them into a viable company; others by studio owners or producers wanting to expand their operations by developing their own indy label towards securing a production deal with a larger company; and the vast majority are started by artists themselves seeking to develop their musical product towards professionally presenting themselves to the music industry. There are four factors contributing to the indy label resurgence today and each one is a door of opportunity for anyone who can offer good music, basic business smarts and a load of perserverance.