Online forum OPEN until Wednesday, July 25. It may be important for us to believe that our leaders have control over performance, whether or not it is true, particularly in times of turmoil or concern about the future, says Jim Heskett. So to what degree should leaders become thespians, creating an impression that fits expectations? [...]
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Seth Godin: Sliced bread and other marketing delights
[youtube width="425" height="355"]http://www.youtube.com/watch?v=xBIVlM435Zg[/youtube]
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CHOOSING A RETAIL LOCATION
FACTORS TO BE CONSIDERED Three factors confront you as an owner-manager in choosing a location: selection of a city, choice of an area or type of location within a city; and identification of a specific site. If you are going to relocate in another city, naturally you consider the following factors: Size of the city’s [...]
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Goodbye My Beloved Dogs
So I gave up my last dog today. It’s a St. Bernard named Morgan. Months earlier I let go 2 Golden Retrievers, a Siberian Husky and a Chow Chow to be adopted by our friends. So I gave up my dogs to this beautiful little creature. It was a trade off between our dogs and [...]
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Example of Store KPIs
Sales compared to budget/target: Actual sales $ divided by budget/target sales $ Sales compared to last year (or any other period):Actual sales $ for a given period divided by actual sales $ for the period you want to compare to Sales per Square Foot:Actual sales $ for a given period (usually a month or a [...]
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Learning From Experts is Always Helps
Lately, me and my wife have been busy taking care of our newborn daughter. What we learn from this is the words ‘you think you know everything but you don’t have the idea’. Haha… ya! Before the baby was born, we think we can take care of what she needs. Anything, we thought we’ve prepared [...]
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How To Raise Capital
The entrepreneur’s step-bystep guide to venture capital–where to find it, how to secure it, and what to do with it Fewer than 40 percent of entrepreneurs seeking new business funding each year actually get that funding. How to Raise Capital improves those odds, providing prospective as well as current business owners with the knowledge they [...]
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Business Plans That Work
Today’s top experts in entrepreneurship deliver a streamlined, step-by-step guide for crafting effective business plans “Timmons is one of the two most powerful minds in entrepreneurship in the nation.” Success Business Plans That Work arms entrepreneurs and small business owners with an easy-to-follow template for writing persuasive business plans, along with proven models that can [...]
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The Art of the Start
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple [...]
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Lead Like an Entrepreneur
Tactics to make you a corporate leader—by applying entrepreneurial skills in your organization If you have spent your career in a corporate environment, this essential book teaches the theories and techniques that will make you thrive. Well-established, large companies often find themselves outwitted, outmaneuvered, and outperformed by entrepreneurs who know how to identify new market [...]