Everything You Need To Know About Word of Mouth Marketing
by Andy Sernovitz
Okay. Here’s the quick version. Everything you wanted to know about word of mouth marketing but were afraid to ask.It all comes down to this:
I met with an old friend today online at Yahoo! Chat. He asked me what I am doing, while he has just figure out that I have already have my first daughter a week ago.
After some small talks, we were talking about building a new internet based project. But I declined his idea saying that ‘I can’t afford to invest into more projects at the moment, since the hospital charged us big time, we run out our savings!’ He said ‘hey man, a child is not an expense, it’s an investment!’ We exchange some words over that matter, but I think we disagree on some basic principals.
If you see the picture above, yes, she’s our new baby born. Her name is Brooklyn Francesca Malau. She’s the most lovely creature i’ve ever see. I can’t imagine how does it feel to have the first daughter. You know how? It’s ultimately the happiest day in our life…
by Peter Spellman, Director, Music Business Solutions
If the ’80s was a decade characterized by big corporations, slick packaging, and Phil Collins’ shining forehead, the ’90s seem to be experiencing a resurgence in the grass-roots, do-it-yourself ethics that empower the little man and woman to get out and put their creative thumb prints on the world. The music industry is hardly immune to this climate, and as a result, small labels have been springing up like lemonade stands in a suburban heat wave. Some are started by artist managers who want to organize the talent around them into a viable company; others by studio owners or producers wanting to expand their operations by developing their own indy label towards securing a production deal with a larger company; and the vast majority are started by artists themselves seeking to develop their musical product towards professionally presenting themselves to the music industry. There are four factors contributing to the indy label resurgence today and each one is a door of opportunity for anyone who can offer good music, basic business smarts and a load of perserverance.
Apa yang membuat anda bertahan di scene musik, padahal mungkin waktu kerja di Volcom bisa menjanjikan?
Saya ngga bisa yang lain, saya cuma bisa bermusik. Jadi satu-satunya pilihan adalah bertahan disini. Being an employee memang bisa menjanjikan, tapi menurut saya, hanya dalam jangka pendek. Sejak bekerja di perusahaan besar, saya jadi tahu bahwa saya memang ngga bisa kerja di tempat orang lain, saya harus bekerja pada diri saya sendiri. Dan disitulah tempat paling ideal dimana saya bisa mengembangkan diri saya sendiri. It’s super important. Hidup kan harus maju, dan caranya, dia sendiri yang paling tahu kan?
Kita dari DESALINIZATION newsletter mau minta bantuan. Karena ide kita lagi buntu. Jadi kami memutuskan untuk interview Kamu buat issue kami yang #2. Kami ga bisa kebandung karena kami sedang di Jogja. Berikut ini beberapa pertanyaan yang ingin kami tanyakan mohon dijawab dengan muluk-muluk dan pasti terbuka.
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