Summary :

- I've been in the creative industry as a musician, producer & entrepreneur for 14 years.
- I produced 6 self financed albums.
- I manage to sign 2 bands to Sony BMG Music Entertainment.
- I initiate to sign 5 bands endorsement deal with Volcom, Electric Sunglasses and Quiksilver.
- I lead one of the biggest surf retail chain business operations at the Boardriding industry for 2 years.
- I'm a Boardriding industry affiliate for 7 years.
- Founder of Puppen band & Co-Founder of Soda Music.
- I'm a Distinguished Finalist of British Council's International Young Creative Entrepreneur of The Year 2006
- I'm a founder of 7 blogs which related to boardriding, music & rockstars, manchester united, entrepreneurship, affiliate marketing, small business development and an Indonesian boardriding industry news.
- I manage personal weblog RobinMalau.com
- I am a founder of Distorsia a web design sole proprietor.
- I am co-founder of Musikator Dot Com, an Indonesian Music Directory Blog.

Specialties :

Start up business, business planning and small business development on music, internet evangelism, wordpress, entertainment and youth lifestyle venture operations

Experience

Chief Internet Evangelist

Musikator (Self-employed)

(Self-Employed; 1-10 employees; Music industry)

February 2008 - Present (2 years 2 months)

Music Directory Blog.

Owner

Distorsia (Self-employed)

(Self-Employed; Myself Only; Internet industry)

February 2008 - Present (2 years 2 months)

I build websites.

Lecturer for Music Business

Pelita Harapan University

(Education Management industry)

January 2009 - January 2010 (1 year 1 month)

A one of a kind freelance lecturing gig. I lecture for a week in Jakarta, and the rest stay in Bali for my other freelance/consulting works

Multimedia Manager

PT. Gerbang Semesta (Surfer Girl)

(Retail industry)

November 2008 - December 2009 (1 year 2 months)

Helping the company to build their websites, animations and crafting internet strategy.

Sales Operations Manager

PT. Sinar Cipta Abadi (City Surf - The Boardriding Store)

(Privately Held; 51-200 employees; Retail industry)

September 2006 - February 2008 (1 year 6 months)

- Redefining company's vision, mission & values
- Undertake company's business plan
- Manage & oversee 14 branches
- Oversee sales, marketing & operations programs
- Leading & oversee 7 sales managers
- Initiate Joint Operations with PT. Volcom Indonesia
- Initiate Joint Operations with PT. Jarosite (Rip Curl Indonesia)
- Authorized Indonesian dealer of international surf, skate & boardriding brands: Quiksilver, Billabong, Volcom, Rip Curl, Rusty, Oakley, Electric Sunglasses, Anacapa Surf Boards, FCS, Alien Workshop, Habitat, Insight, Juice, No Fear

Sales & Marketing Manager

Soda Music (Sole Proprietorship)

(Sole Proprietorship; 11-50 employees; Entertainment industry)

June 2003 - September 2006 (3 years 4 months)

- Co-found & expand the venture from IDR 8 mil capital start up into IDR 750 mil annual sales in 2 years
- Manage and Oversee Band Managers & Merchandise Managers
- Initiate to sign 2 records deal with Sony BMG Entertainment Indonesia
- Initiate to sign 3 endorsement deals with PT. Volcom Indonesia
- Initiate to sign 1 endorsement deal with Electric Sunglasses
- Initiate to sign 1 endorsement deal with Macbeth shoes
- Hold ‘The Best Metal Production’ for Burgerkill band at Indonesia Music Award in 2004
- Produce and release The Bahamas band sold out 2nd album by our own label and achieved 5000 copies sales
- Re-produced & re-released Puppen's 20.000 sales album Puppen MK II
- Publish 26 editions of I'M STOKED!!

Asst. Marketing Manager

PT. Volcom Indonesia

(Privately Held; 51-200 employees; Apparel & Fashion industry)

April 2002 - April 2003 (1 year 1 month)

- Help the company to achieve Licensee of The Year in 2002
- Oversee overall marketing communication programs
- Oversee & support 25 skate & surf athletes
- Plan & execute 36 Surf Series Tours and 4 Skateboard Series Tours
- Plan & supervise company sponsorship with 4 national skateboard events
- Plan & supervise advertising with 4 major national youth magazines
- In charge in company’s quarterly marketing newsletter (Big Youth Happening)
- Oversee in line responsibility for 2 athlete managers & communication with 1 band manager

Education

Universitas Padjadjaran

Master of Management Entrepreneurship Management

2004 - 2005

I was one of the fastest graduate from Master of Management Program Padjajaran University