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Web Users Are Shopping Online

by Robin Malau on 02. Feb, 2008 in Entrepreneurship, Indonesia, Small Business Marketing, internet

Research result by emarketer revealed that internet users worldwide has made at least 1 purchase online within the past month. According to Jeffrey Grau, senior analyst at eMarketer: An emerging middle class and alternative online payment options are spurring online buying in large developing e-commerce economies like China and India. If this means the internet [...]

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WOM and Squidoo in 1 Video!

by Robin Malau on 14. Jul, 2007 in Small Business Marketing

[youtube width="425" height="355"]http://www.youtube.com/watch?v=5-HZOeu-4L4[/youtube]

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Small Before Big

by Robin Malau on 14. Jul, 2007 in Small Business Marketing

One of the luxuries of being in a low-cost business or in having access to capital is that you can scale quickly. You can go from one salesperson to a hundred, one store to twenty, no franchises to a thousand. In our rush to scale, sometimes we forget something essential: if it doesn’t work when [...]

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Seth Godin: Sliced bread and other marketing delights

by Robin Malau on 03. Jul, 2007 in Small Business Marketing

[youtube width="425" height="355"]http://www.youtube.com/watch?v=xBIVlM435Zg[/youtube]

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Word of Mouth Marketing: How Smart Companies Get People Talking

by Robin Malau on 28. Jun, 2007 in Small Business Marketing

Everything You Need To Know About Word of Mouth Marketing by Andy Sernovitz www.wordofmouthbook.com Okay. Here’s the quick version. Everything you wanted to know about word of mouth marketing but were afraid to ask. It all comes down to this: Happy customers are your best advertisers.If people like you and like what you do, they [...]

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